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APPENDIX D: MULTIDIMENSIONAL SCALING TECHNIQUES
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SPATIAL MODEL FOR PERCEPTUAL RELATIONSHIPS
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It has been found most useful to employ a spatial model to represent
the judged relationships between sets of stimuli, such as auditory
signals. Multidimensional scaling algorithms have been developed for
the reduction of the very complex data obtained from the evaluations
of subjective relationships between all members in a set of stimuli.
The result is displayed in a form which is much more easily
comprehended and interpreted by the investigator, that of a geometric
configuration of points which represent the individual stimuli. The
structure of the subjective evaluations of the set of stimuli is then
mapped into an n-dimensional space, where the distances between the
points are determined by some measure of the psychological distance
between all pairs of stimuli.
The psychological measures which can be mapped into a spatial model
in terms of distance include the confusability or the judged
similarity of stimuli. The first task involves the identification of
individual signals, perhaps presented under different conditions, and
the result is a square confusion matrix of stimulus by response. A
transform of this matrix yields the relative psychological distances,
directly related to confusability, of all points in the data matrix.
The second task involves the rating of relative similarity for a pair
of stimuli in the set. The data can be placed in a square matrix of
the similarity rating of stimulus i by j, where order of presentation
is preserved. The psychological distance in this case is inversely
related to the similarity of stimuli, and is directly related to their
dissimilarity.
The common characteristic of the scaling programs we find useful is
their generation of an empirically-based representation of the
relationships between the stimuli, rather than some theoretically
imposed, a priori representation. We proceed from the perceptual data
and will compare the representation of this data to the known
physical attributes of the stimuli. The uncovering of psychophysical
relationships is a matter of interpreting the representation of the
percetual data. We are concerned with both the dimensionality and
the general properties of the space. Correlations with physical
parameters are sought. Various programs exist which are useful in
assessing the correspondence of data structures, so that it would
prove fruitful to formally represent the physical data.
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MULTIDIMENSIONAL SCALING ALGORITHMS
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We will briefly describe the two programs for multidimensional
scaling found most useful in our research, MDSCAL and INDSCAL. These
programs both attempt to represent input data matrices in the form of
a configuration of points located in an n-dimensional geometric
space, where n, the number of dimensions, is specifiable by the user.
The points correspond to the stimuli, whose psychological distances
are given in the input matrices. The coordinates of the points are
obtained by an iterative computational algorithm which optimizes the
correspondence of interpoint distances in the spatial representation
to the measured psychological distances between the stimuli.
MDSCAL peforms a non-metric multidimensional scaling. The optimal
spatial representation of a subjective response matrix is one in
which the rank order of the values of psychological distance be the
same as the rank order of the interpoint distances in the
n-dimensional geometric configuration. A monotonic function maps
psychological values into distances in the spatial representation
(for a discussion of the theory and procedures of this algorithm see
Shepard, 1962a, 1962b; Kruskal 1964a, 1964b). The use of MDSCAL in
conjunction with other programs which deal with psychological
distance matrices can be particularly informative. One such program,
HICLUS, produces a tree-structure which represents the hierarchic
clustering relationships of stimuli in the matrix as inferred from
their psychological distances (the use of HICLUS with MDSCAL for the
analysis of confusion matrices for speech signals is demonstrated by
Shepard, 1972).
INDSCAL is a metric multidimensional scaling program, which was
developed to utilize the individual differences in sets of response
matrices for analysis. It generates a single n-dimensional
representation for the complete set of matrices. It analyzes the
variations in the set of individual data matrices to uniquely
determine a rotation for the axes in the space. Also produced by
this analysis is a representation of weightings which account for
individual response variations along the spatial dimensions. The
weightings are mapped into an n-dimensional spatial configuration
which can be used to assess the relationships between individual
subjects or experimental conditions (see Carroll, 1970, for a
complete discussion of the theory and operations of this technique;
and Carroll and Wish, **, for an application of the method for the
representation of confusion matrices for speech signals).
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